•SEO •ASO •SEM •Conversion Optimization •Content Marketing
Zangi is a SaaS startup which provides business communication solution for the B2B market and a modern messaging app for the B2C market.
Zangi’s goal was to enter the international market while increasing brand awareness and visibility on the web, generating qualified leads and conversions from all over the world.
- Website: https://zangi.com/
- Google Play: https://play.google.com/store/apps/details?id=com.beint.zangi
- App Store: https://itunes.apple.com/app/zangi/id549493839
What Has Been Done
- On-site SEO | The website’s content was optimized to get the most valuable traffic.
- Off-site SEO | Link building campaigns were implemented to get quality backlinks from different reputable sources.
- Technical SEO | Identified and resolved technical SEO issues that can affect ranking.
- ASO | Improved app’s discoverability and conversions on Google Play and App Store, increased downloads, improved reviews.
- Content | Launched the Blog and worked closely with the Content and Design teams to drive the content strategy to improve ranking, leads, conversions.
- Paid Search | Developed and implemented paid campaigns (PPC, SMM)